People Magazine to Offer New Subscription Deals

As magazines have scrambled to find new revenue sources, People has stuck with a model that has worked for nearly four decades: high-paying and loyal subscribers, now about 3.5 million, and advertising. Now the magazine is changing its subscription model, adding a tiered plan to what has long been considered the financial backbone of Time Inc.

s magazine empire.On Monday, the magazine is introducing four new subscription packages. It is trying to attract younger, tech-savvy celebrity fans with a $10 annual subscription to its new CelebFood and CelebWatch apps.

Its current fan base, whose members pay about $112 for an annual print subscription, can pay the same amount for either a print or digital subscription or they can upgrade to a $132 package for both. For its most devoted celebrity watchers, People is introducing a $200-a-year package that includes both print and digital subscriptions, access to new online material, a six-month gift subscription for a friend and intermittent gift boxes designed by the editors. The kickoff gift box includes designer note cards inspired by this seasons shirtdresses, an animal-print scarf influenced by the styles worn by Heidi Klum and vinyl nail wraps that give subscribers a glimpse at Rihannas style.

Larry Hackett, Peoples managing editor, said it had to update its approach despite its profitability.We need to find change. We are not immune to what is going on in the magazine industry, Mr.

Hackett said. We are upending our subscription model.While People has suffered declines in newsstand sales, it isnt doing as badly as its rivals.

Data tracked by the Alliance for Audited Media show that Peoples newsstand sales fell 11.8 percent in the first half of 2013 compared with the year before, but its total circulation held steady at 3.5 million.

People still generates the most revenue among the nations top 50 magazines, producing $1.4 billion in annual subscription and advertising revenue in 2012, according to data gathered by John Harrington, a magazine consultant. That is roughly equal to the combined revenue generated by four other Time Inc.

titles, Real Simple, Time, InStyle and Entertainment Weekly.It leads in revenue in every aspect, whether its newsstand subscriptions or advertising, Mr. Harrington said.

It dominates the publishing business.Still, Mr. Hackett said, because Peoples subscription business remained stronger than newsstand sales, it made sense to nurture these more profitable relationships.

You had to look and say, O.K., how are we going to get other revenues?

Mr. Hackett said.In the coming months, more news organizations are expected to follow a similar path.

Based on how Peoples subscription model fares, Real Simple is expected to offer a more varied subscription model soon. The New York Times Company announced in April that it was working on plans to offer more customized subscriptions at lower prices for readers interested exclusively in specific content, like editorials or food coverage. The Times expects to introduce additional products in 2014, according to a spokeswoman, Eileen M.

Murphy.Mr. Hackett acknowledged that by asking readers to pay for new and arguably more expensive products, People had to rethink the kind of content it offered.

Now, Mr. Hackett said, People will act less like a magazine and more like a credit card by offering rewards like gift boxes three times a year tied to the Worlds Most Beautiful issue in the spring and to next years fall fashions. It will also offer subscribers monthly raffles that provide access to events, like standing on the red carpet at the Oscar award ceremony.

But People hasnt strayed too far from its original idea. The magazine hired 20 new employees to expand its online material. During the Web sites debut on Monday, readers will be able to get more details from Peoples latest interview with Alec and Hilaria Baldwin about the birth of their new baby.

The CelebFood app also is kicking off with 200 celebrity recipes, like Blake Livelys chicken and leek pie.The magazines executives hope the new offerings attract readers younger than its current subscribers, who have a median age of 44.6, according to the audience measurement company Gfk MRI.

But the one thing Mr. Hackett said would not change is the magazines writing style or overall approach to news. Mr.

Hackett quoted Richard B. Stolley, Peoples founding managing editor, from his first editors note in 1974 as a reason not to become snide like many celebrity titles.We hope never to be cruel or awe-struck or gushy, Mr.

Stolley wrote.

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Related Questions of Gift Box
Here are top 10 questions about gift box asked by people online.1. How do you feel when you open a big gift box?I feel like I am opening the box for more than hour. It seems like you take forever!2. Wedding invitation etiquette regarding "no gift box" request?Where are you getting married? I ask because I am half Greek and in our tradition people pin money to your dress (or to ribbons on your dress). One of my cousins ended up with 10,000! I think it would be tricky to ask overtly for money but if you worded something carefully, and asked a close relative to start the money pinning perhaps you could 'adopt' this tradition? How about something like?: We are so grateful that you will be joining us on our special day and hope you understand that because we will be leaving the country soon afterwards we cannot carry wedding gifts. However!... we thought it would be fun to adopt the Greek tradition of pinning money on the Bride! Obviously, when you have been kind enough to travel to be with us we do not expect you to do this but as we cannot transport presents we feel it is a fun alternative for anyone who wanted to give us a gift. I am sure you could word it better than I have, but something along those lines. The great thing about this is that people get competitive! Enjoy!3. American Eagle outfitters gift box/wrapping?Yes you absolutely can! Just bring in your reciept, or even better yet, bring the item in too and they will wrap it all up again for you! That is if the particular store has gift boxes in stock and around this time of year, there is a greater chance they will not have any. Maybe call the store first and ask if they dos o you don;t waste a trip to the mall! Good Luck!4. I'm making a gift box for my best friend, help?her favorite movie? candy,beef jerky!:) stickers! nails polish(her fav color) tickets toa movie u can see togeth cd of her fav singer, poster a homemade bookmark:) her fav book hope this helps!5. Where to find a large gift box?Most of the card shops do large flat pack boxes6. i need a big gift box a human can pop out of ( kind of like a cake) denver area?go to the appliance or furniture store and get a big box. cover it with pretty paper7. What is the worst chocolate gift box you ever received?Do not recall the name brand, but some of the pieces of "fudge" were excrement, nuts included........way too chewy for my taste8. How do I wrap a gift in a box?Like any other present smarty!9. A birthday gift box ideas for my 19 year old brother?my suggestions are: - gift certificates for a spa; P500-P1000) - if he likes coffee, how about a mug from starbucks and a pouch of coffee to go with it; (P300-P1300); - his fav cds or a compilations ofhis fav music (original P250-P400/ burned P50-P70); - a 'pogi points' pouch or basket which includes blotting paper for face/ hand sanitizer/ hair wax, gel/ cologne (those are from BENCH are affordable and cute not to mention good smelling; - a bead necklace from beadworks (P50-P350); have fun filling the box!!10. Plain Black Large Gift Box?the post office. office max. target. walmart. big lots.11. What should I put in a themed gift box for my boyfriend?I would not worry too much about the theme, just fill it with stuff that he will love. Here's some suggestions =) -Make a homemade card -Homemade cookie or muffins -New earphones or an itunes gift card -snowboarding gloves -X-box game or points -Coupons (good for one massage etc) -Love jar (make 100 slips of paper or paper hearts and write out reasons why you love him cute quotes, or lyrics and put them in a decorated jar) -message in a bottle (love letter) -Sunglasses -Favourite candy or chocolate -cologne or body wash -framed photo of you guys -Photo calendar (use an online photo lab or google a template and make your own...add in important dates) -scrapbook -make a little book with the story of how you guys met -a watch -new T-shirt -snowboarding magazine -Movie tickets -Tickets to an upcoming concert -Wine -Mixed CD -Sports drinks -Buy some pillowcases and decorate them with fabric markers (put the best boyfriend in the whole world sleeps here, goodnight I love you etc) If you buy a roll of plain brown paper you can decorate it with markers for the wrapping. You could write lyrics all over it that remind you of him or draw cute pictures. Good Luck!
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